With the theme, ‘Celebrating Great Brands Making Impacts in the West African sub-region,the Institute of Brands Management of Nigeria (IBMN), will be holdings its 13th award on February 28, 2024, at the Muson Centre, Agip Recital Hall, Marina, Onikan, Lagos.
Aimed at promoting West African brands in the marketplace, the event will feature a conference, mini exhibition, brands and awards presentations. Industry stakeholders such as Victor Ademola Dairo, Akpo Gordons and the Chief Executive Officer, Palmpay, Mr. Chika Nwosu, will be speaking on the theme.
The organisers said the award is a platform meant to showcase brands and products of companies in West Africa to increase brand visibility and to reinforce brands strategic relationship with their consumer.
It also aims to identify, recognise and reward companies that apply branding culture and branding management policies designed to achieve corporate objectives in both profit and non-profit organisations in west African countries, thereby, giving brands the platform to demonstrate their brands commitments to consumers.
In addition, awards will be conferred on few West African companies, Brands and individuals who made impacts on the lives of West African consumers through their innovative ideas.
